Second virtual mobile operator in the history of the Czech Republic launched with great success. I was responsible for the digital part of the project, graphic and UX design. The target was to simplify the order funnel and achieve the targets.
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Mafra wanted a web app for brisk newspaper subscription onboarding. As the CEO proclaimed a couple of times - you should be 3 clicks away from the order no matter what. As a project manager and UX design I was responsible for the whole design and the order workflow.
Websites: MF DNES | Lidové noviny | Téma
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