iDNES.cz sports data centre stands as a crossroad in the world of sport news and specific data it generates within the industry. It is a mixture of sports raw data like matches results, future matches, rosters, articles feed and many more content types. Various data from different sources had to be merged together to specific layouts. The goal was to deliver more page views per visit and better user experience than before, without declining generated revenue on this content type. Both projectwise and design-wise this task was very complex. Many people participated in the final outcome and it was definitely one of the biggest accomplishments of my career before designing mujRozhlas for Český rozhlas. The goals were accomplished in the end.
Every major event has a dedicated page with detailed information. Statistics, live score, photos, videos, articles and betting odds and other features. Some of them include live text commentary as well.
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This redesign aimed towards 2 main goals. The first was to facelift the frontend layout and generate more page views per visit while the second was to preserve at least the same or higher revenue as the original version. Various scenarios and versions were A/B tested, user feedback collected. In the end the best performing version was deployed to 100% of users.
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The article redesign went along the complex iDNES.cz Sport redesign hand in hand. As the main traffic driver this was the crucial part of the whole process. New elements were introduced to the design as well.
The aim of this redesign followed the same principle as the iDNES.cz Sport’s case. To bring the iDNES.cz magazines portfolio to the 21st century web design. Fresh look, larger pictures, more extensive font sizes and other small things that had been done to this content type to deliver better user experience.
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Being a part of one of the biggest media houses in the Czech Republic, iDNES.cz produced minor online video series for their VOD platform. My responsibility was to deliver fresh and airy layouts as a cornerstone of the included video players.
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Beside investing into VOD series iDNES.cz had already had a video news content platform - iDNES.tv. My goal with this redesign was to clean the pages up and achieve purity on the frontend so the user is paying attention to the video and video ads of course to keep the business sustainable
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